Inside Story

Following the success of their first collaboration in 2024, Gap and Dôen are back for round two.

As Fashionista reports, almost immediately after launching on gap.com last May, nearly every item was sold out, leaving fans of Dôen’s summery, easy-breezy bohemian aesthetic eagerly waiting for a restock of the viral partnership. “We were overwhelmed by the excitement and success of our first collection with Gap,” said Margaret Kleveland, co-founder and CEO of Dôen, in a press release. “Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped Dôen.”

This latest collection will build upon the best sellers from last year, including floral-print midi dresses, smocked babydoll styles, oversized denim jackets and lacy blouses. Eyelet designs, matching nautical-themed sets, baseball caps and boxer-style shorts are among the new SKUs in the 38-piece offering (a slight downsize from 2024’s 51 pieces). In addition to having options for women, toddlers and babies, this will be the first time Dôen will offer products specifically marketed towards men. Prices range from $34-$158.

“Our first collection with Dôen set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” said Mark Breitbard, president and CEO of Gap, in a statement. “Reuniting with Dôen — an inspiring partner that shares our values — has allowed us to build on that momentum with a new summer-ready collection.”

Gap x Dôen will be available to shop globally on gap.com and in select Gap stores now.

—
Photo Credit: Alex Millauer / Shutterstock.com