Cardi B and Revolve Group are Launching a “multi-category venture”
Cardi B is joining forces with California-based Revolve Group to launch an “exclusive multi-category venture.” Though the artist has previously collaborated with fashion and beauty brands like Fashion Nova, Reebok and NYX, this marks her first self-owned apparel and beauty brand.
Cardi B has proven she is able to bring in the dough for companies, and over the past couple of years she is now doing the same on her own terms. In 2021, Cardi B launched Whipshots in partnership with Starco Brands, which sold 5 million cans within three years, a press release mentions.
Now with this new venture, the group aims to build a billion-dollar fashion and lifestyle multi-brand powerhouse. WWD reports she will be launching apparel and beauty brands under Revolve Group’s portfolio. The California-based fashion and lifestyle retailer projects it could become a billion-dollar fashion and lifestyle brand through the joint venture. It reached $293.7 million in net sales in fourth-quarter 2024, which was a 14% year-over-year increase. The retailer also acquired a majority stake in Alexandre Vauthier in 2024.
The singer discussed the importance of ownership and generational wealth in an Instagram post amplifying her latest business venture. “Coming from a Caribbean family the goal is always to OWN,” she shared on Instagram. “Our belief in leaving this earth and leaving our children is leaving them with something! What our parents and grandparents work so hard for was real ownership! I’ve been very successful in my career and forever grateful for my success.”
She added, “I’m excited to announce my business ventures! I wanted to get into something I’m very passionate about and most importantly something that I know so much about. It has taken me years to perfect and tailor make it and here we are! To my partners, to my team thank you for believing in my vision! Thank you for believing in me! I remember a time I used to be focused on making everyone else proud and meeting everyone else’s expectations but in this new season the only person I’m focused on out doing and making proud is myself!”
As Yahoo Finance reports, Cardi B is joined by Revolve Group co-founders and co-CEOs Michael Mente and Mike Karanikolas as well as Revolve Group Chief Brand Officer Raissa Gerona. Additional shareholders include PR and brand marketing agency Walker Drawas co-founders, Jennifer Walker and Adam Drawas, as well as Cardi B’s manager and creative director Patientce Foster and stylist Kollin Carter.
“For years we have been instrumental in building value behind your favorite brands, contributing to both cultural and pivotal moments for household named brands, and here we are building OUR house! OUR foundation! OUR legacy,” Foster expressed on Instagram. “Here we are ensuring a future saturated in pride, privilege, power and respect!”
Straight out of the box, Cardi B will be the special guest at the Revolve Festival, an invite-only event held in Thermal, CA on April 12. The Revolve Festival serves as a significant cultural event that merges fashion, music, and lifestyle, appealing to the Millennial and Gen Z demographics. By hosting such an event, Revolve Group not only showcases its fashion offerings but also positions itself as a lifestyle brand. The star-studded lineup also includes Lil Wayne, Tyga, Uncle Waffles, and Gelo; DJ sets by Hunny Bee, DJ Lex, and Quinn Blake.
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Photo Credit: lev radin / Shutterstock.com
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